When Sophie Ling started as DigitasLBi's new Chief People Officer, she made it her mission to make internal comms less corporate, and HR less HR-y.

We produced a series of beautifully designed booklets, a set of posters and merchandise (pens and mousepads) to push forward our new way of doing things.

I worked with two brilliant designers on the concept, and – with the help of our Head of Copy – crafted the tone of voice, edited the content and wrote the copy.

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